GoHighLevel Pricing at a Glance
GoHighLevel (GHL) has three core plans in 2026. Here’s the quick version:
| Plan | Price (Monthly) | Price (Annual) | Best For |
|---|---|---|---|
| Starter | $97/mo | $970/yr ($80.83/mo) | Solo businesses, 1 location |
| Agency Unlimited | $297/mo | $2,970/yr ($247.50/mo) | Agencies managing multiple clients |
| SaaS Pro | $497/mo | $4,970/yr ($414.17/mo) | Agencies reselling GHL as white-label SaaS |
Annual billing saves ~17%. If you’re confident in GHL after the trial, pay annually and save roughly $300–$900 per year depending on your plan.
All plans include a 14-day free trial with full platform access — no credit card required. The trial gives you time to build your first funnel, connect your CRM, and actually test the automations before committing a dollar.
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Try GoHighLevel Free →Starter Plan — $97/month
The Starter plan is GHL’s entry point. It gives you one sub-account (one location/business) and access to the full core feature set. This is the right plan if you’re running your own business and not yet managing external clients.
What’s included:
- Full CRM with unlimited contacts and pipelines
- Email and SMS marketing (usage fees apply — see hidden costs)
- Funnel and landing page builder (unlimited funnels)
- Appointment booking and calendar system
- Reputation management (Google & Facebook review requests)
- Workflow automation builder
- Website builder
- Social media planner
- Membership and course hosting
- Live chat widget
- Reporting and analytics dashboard
- Mobile app (iOS + Android)
- GoHighLevel AI tools (AI content, AI chatbot, conversation AI)
Limitation: You cannot manage external client sub-accounts on Starter. The single sub-account is for your business only. You also cannot white-label the platform.
For most solo business owners — coaches, consultants, local service businesses, freelancers — Starter is more than enough to run their entire operation. The $97/mo replaces Calendly ($12/mo), Mailchimp ($50/mo), ClickFunnels ($97/mo), and a CRM like Pipedrive ($49/mo) simultaneously. That’s $208+/mo in separate tools versus $97 for everything in one place.
What $97/mo Replaces
Agency Unlimited Plan — $297/month
The Agency Unlimited plan is the most popular tier for agencies. For $297/mo, you get everything in Starter plus:
- Unlimited sub-accounts — manage as many client businesses as you want from one dashboard
- White-labeling — brand the platform with your own logo, colors, and domain
- Agency dashboard — see all clients, executions, and revenue from a single view
- Snapshot system — copy proven funnels and automations across all client accounts instantly
- Custom domains per sub-account — each client gets their own branded experience
- Resell GoHighLevel — charge clients a monthly fee for their sub-account (using GHL’s Stripe integration)
The math is simple: if you have just 3 clients paying $99/mo for their sub-accounts, you’ve covered your GHL plan cost and are making $0 on top. At 5 clients at $199/mo, you’re net positive $698/mo from the software seat alone — before you bill for strategy, setup, or management.
Agency Unlimited pays for itself fast. Most agency owners recoup $297/mo within the first client. The real value is the margin — you bill each client $150–$500/mo for a sub-account that costs you a fraction of that.
Need a full comparison with alternatives? Our GoHighLevel vs Kartra breakdown covers how the agency features compare head-to-head.
SaaS Pro Plan — $497/month
SaaS Pro is built for agencies that want to run a true software business — charging clients recurring subscriptions for a branded platform they’ve never heard of GoHighLevel running underneath.
Everything in Agency Unlimited plus:
- SaaS configurator — build tiered pricing plans for your own clients (Starter/Pro/Enterprise under your brand)
- Automated billing — clients subscribe and pay inside your branded platform via Stripe
- Automated sub-account provisioning — new client signs up → sub-account created automatically, no manual setup
- Rebilling — mark up LC Phone, email, and AI usage and charge clients for it automatically
- Advanced reporting per sub-account for client-facing MRR and usage dashboards
- Priority support
SaaS Pro is not for everyone. If you have fewer than 10 active paying clients, Agency Unlimited covers everything you need. SaaS Pro makes sense when you want to productize your agency into a recurring software business at scale — typically 15+ clients or $5k+/mo in client MRR.
The white-label mobile app (iOS + Android branded under your agency name) was previously a SaaS Pro feature but is now an optional add-on at $497/mo extra regardless of plan. Budget accordingly if you want clients downloading your branded app from the App Store.
Hidden Costs Most Reviews Miss
This is where most pricing articles stop short. GoHighLevel’s plan fees are just the base. Depending on how you use the platform, you’ll pay more for usage. Here’s what actually adds up:
1. LC Phone (SMS & Calls)
GoHighLevel uses LC Phone (its own Twilio-powered telephony system) for SMS, MMS, and calls. You pay per use:
| Usage Type | Approximate Cost |
|---|---|
| Outbound SMS | ~$0.0079 per message |
| Inbound SMS | ~$0.0075 per message |
| Outbound call (per minute) | ~$0.014/min |
| Inbound call (per minute) | ~$0.0085/min |
| Local phone number | ~$1.15/mo per number |
| Toll-free number | ~$2.15/mo per number |
For an agency sending 5,000 SMS messages per month across clients, that’s roughly $40/mo in SMS alone. High-volume SMS campaigns can push this to $200+ per month. Budget $20–$100/mo depending on your workflow volume.
2. Email Sending (LC Email / Mailgun)
GoHighLevel includes LC Email powered by Mailgun. The first ~10,000 emails per month are essentially free (included in the platform rate). Beyond that, you pay Mailgun rates directly — approximately $0.001 per email ($1 per 1,000).
For most businesses sending under 50,000 emails/mo, this stays under $40/mo. Large email campaigns to 200k contacts/mo would cost ~$200 in email sending alone.
3. AI Usage (Conversation AI & Content AI)
GHL’s AI tools — the AI chatbot, AI-generated content, and Conversation AI (which handles SMS/chat conversations automatically) — are pay-per-use features on top of your plan fee.
- Conversation AI: charged per interaction (varies; budget $0.02–$0.05 per message handled)
- Content AI: charged per generation request (~$0.09–$0.18 per long-form generation)
- AI Review Responder: ~$0.08 per response generated
For heavy AI users, budget an additional $30–$150/mo. If you’re using AI sparingly, it’s negligible.
4. White-Label Mobile App
If you want a branded iOS/Android app for clients to download under your agency name, that’s an additional $497/month on top of your plan. It’s impressive when it’s set up, but most agencies skip it until they have 20+ active clients who would actually use the app daily.
5. HIPAA Compliance Add-On
If you work in healthcare (dental practices, med spas, wellness clinics) and need HIPAA-compliant data handling, GHL offers a HIPAA compliance add-on for around $297/month extra. This enables Business Associate Agreements (BAAs) and enhanced data security controls.
Don’t forget usage costs when quoting clients. If you’re billing clients a flat monthly fee for their GHL sub-account, factor in phone, email, and AI usage. Most agencies either charge a small usage fee or mark up GHL’s usage with the SaaS Pro rebilling feature.
Realistic Monthly Cost Estimate
GHL vs Buying Tools Separately
The most common objection to GHL’s price is “it’s too expensive.” That objection disappears when you run the numbers on the alternative stack. Here’s what a typical agency currently pays before switching:
| Tool | Alternative | Monthly Cost | GHL Replacement |
|---|---|---|---|
| CRM | HubSpot Starter | $45/mo | ✓ Included |
| Email marketing | Mailchimp Essentials (5k contacts) | $50/mo | ✓ Included |
| Funnel builder | ClickFunnels Basic | $97/mo | ✓ Included |
| Appointment booking | Calendly Teams | $16/mo | ✓ Included |
| SMS marketing | SimpleTexting (500 msgs) | $29/mo | ✓ Included (usage fees) |
| Review management | Birdeye Starter | $299/mo | ✓ Included |
| Course / membership | Kajabi Basic | $149/mo | ✓ Included |
| Chat widget | Intercom Starter | $39/mo | ✓ Included |
| Total (separate tools) | $724/mo | $297/mo (GHL Unlimited) | |
Even after usage fees for SMS and email, you’re typically saving $300–$500/month on the Agency Unlimited plan versus maintaining a fragmented tool stack. That’s before you factor in the time saved switching between tools, broken integrations, and inconsistent data across platforms.
For a deeper look at GHL’s feature advantages, read our GoHighLevel 2.0 AI Studio breakdown and our best CRM for agencies comparison.
Which Plan Is Right for You?
Here’s the decision framework we use with every new GHL user:
You’re running your own business (no external clients)
→ Starter ($97/mo). Everything you need to automate your CRM, funnels, email, SMS, and booking is in this plan. Upgrade if/when you take on clients.
You have 1–20 clients (or plan to)
→ Agency Unlimited ($297/mo). Unlimited sub-accounts, white-labeling, and the snapshot system. Recovers its cost from your first 2–3 clients. This is where most agency owners live long-term.
You want to resell GHL as your own SaaS product
→ SaaS Pro ($497/mo). Automated client onboarding, billing, and tiered plan management. Makes sense when you have 15+ clients and are building a productized agency.
You’re not sure yet
→ Start with the 14-day free trial on Starter. You can upgrade to Unlimited or SaaS Pro at any time from inside the platform without losing data or configurations.
How to Get the Best GoHighLevel Price
A few strategies to lower your effective GHL cost:
1. Pay Annually
Annual billing saves ~17% on every plan. That’s:
- Starter: $970/yr ($80.83/mo effective) vs $1,164/yr monthly billing — saves $194/yr
- Agency Unlimited: $2,970/yr ($247.50/mo) vs $3,564/yr — saves $594/yr
- SaaS Pro: $4,970/yr ($414.17/mo) vs $5,964/yr — saves $994/yr
Only switch to annual billing after you’ve validated the platform on the trial or your first month.
2. Use the Free Trial Strategically
The 14-day trial is fully functional. Use it to:
- Import all your existing contacts
- Build your first funnel end-to-end
- Set up your automation workflows
- Connect your domain and email sending
If you set it up properly during the trial, you’ll have a working system before spending a dollar. Day 1 of paid should already have your pipeline running.
3. Use Rebilling to Offset Costs (SaaS Pro)
On SaaS Pro, you can mark up usage costs — phone, email, AI — and automatically charge clients for it. If you have 20 clients and each generates $15/mo in usage, that’s $300/mo in usage rebilling covering your plan cost entirely.
4. Cancel Existing Tools Before Your Trial Ends
Most businesses are paying $200–$600/mo in tools GHL replaces. Cancel them during your trial period and the GHL plan fee is immediately net positive from day one of billing.
Ready to Lock In Your Plan?
Start free for 14 days. No credit card. Full access to all features including funnels, CRM, SMS, and automations.
Start Free Trial →Frequently Asked Questions
How much does GoHighLevel cost per month?
GoHighLevel starts at $97/month for the Starter plan (1 sub-account). Agency Unlimited is $297/month (unlimited client sub-accounts + white-labeling). SaaS Pro is $497/month (full SaaS reseller setup with automated billing). All plans offer a 14-day free trial.
Are there hidden costs with GoHighLevel?
Yes — the plan fees cover the software, but usage is billed separately. LC Phone (SMS/calls), email sending beyond the included volume, AI tool usage, and optional add-ons (white-label mobile app at $497/mo, HIPAA compliance at ~$297/mo) all add to your monthly bill. Most users pay an additional $20–$100/month in usage depending on volume.
Is GoHighLevel worth the price?
For most agencies and service businesses, yes. GHL replaces $400–$800/month worth of separate tools in a single subscription. The Agency Unlimited plan at $297/mo covers unlimited clients — meaning the per-client software cost drops to near zero as you scale. For solo businesses, the Starter plan at $97/mo is cost-competitive with entry-level tools and includes far more functionality.
Does GoHighLevel offer a free trial?
Yes. A 14-day free trial with full platform access is available on all plans at gohighlevel.com. No credit card required to start.
Can I cancel GoHighLevel anytime?
Yes. Monthly plans can be cancelled at any time from your account settings with no penalty. Annual plans are non-refundable after the first 30 days, so use the monthly option while you’re evaluating.
What is the difference between GHL Starter and Agency Unlimited?
Starter ($97/mo) gives you one sub-account for your own business. Agency Unlimited ($297/mo) gives you unlimited sub-accounts to manage multiple clients, plus white-labeling and the snapshot system. If you manage even one external client, Unlimited is the right tier.
Does GoHighLevel offer a discount?
Yes — annual billing saves ~17% across all plans. There are no published promo codes for new subscriptions, but the 14-day free trial means you’re effectively getting two weeks of the platform at no cost. Occasionally GHL runs limited-time promos for annual subscribers.